Manscaped, a men’s grooming brand that sells online, has launched a subscription grooming kit exclusively sold on Cratejoy. Cratejoy is a subscription box company that will feature the Manscaped box in the Marketplace section on its website.

“We’ve been receiving hundreds of customer requests for a subscription service, so we are excited to finally launch. Our box will only be available on the Cratejoy Marketplace for the lowest price point,” said Steve King, CEO of Manscaped. “We selected Cratejoy based on their robust platform and unique campaign delivery capabilities.”

Manscaped is joining other successful grooming subscription box businesses like Dollar Shave Club and Harry’s, but tailoring their subscription box to men’s distinctive grooming needs below the belt.

Examples of the products in the Manscaped kit include the Crop Cleanser, a body wash with vitamins, the Crop Preserver, a residue-free and anti-chafing moisturizer, and the 10x Plow Refill Blades.

“Manscaped’s passionate new take on the commoditized men’s grooming world is perfect for a subscription box business model,” said Amir Elaguizy, CEO and Co-Founder of Cratejoy. “We couldn’t be more excited for Manscaped’s exclusive new launch as a Cratejoy partner. This is a great example of existing e-commerce brands waking up to the possibilities of the recurring revenue business model. We can’t wait to share their vision with the millions of subscribers on the Cratejoy Marketplace.”